Jennifer Thurman

Journalism 271

Renie Anderson Story

            Balancing being a mother, NFL Senior Vice President of Sponsorship and Partnership Management, and personal writer is no challenge for super woman Renie Anderson. She said she knows she can do anything in business matters, but her children will always be number one. She doesn’t let the male dominated business faze her.

            Anderson’s father and growing up on a farm in Kentucky had a huge impact on her desire to strive. She said he was very driven and worked very hard for the things that she and her sister were able to do.

 “As a parent now, the sacrifices that you make for your career you also do because you want to raise your family the right way and because of money,” Anderson said. “Ultimately for me, I want to do the best I can so I can make sure I can take care of my kids. If they want to come to Ole Miss or wherever they want to go I want to be able to make sure I can help them do that.”

Anderson overseas revenue growth of all sales coming into the NFL by leveraging the rights of the NFL. The NFL shield is the logo, and she sells that right to companies so they can leverage it in their advertisement and marketing to sell their product.

Anderson said she doesn’t think of herself as a female executive; she sees herself simply as an executive. She said the NFL trusts her to do her job because they know she is best at. She gives 110 percent of her best each day. 

Anderson lives in Connecticut and commutes everyday by train to Park Avenue in New York. She originally attended Ole Miss to pursue a career as a journalist or a writer. Anderson still writes to this day. She said she writes on her commute from Connecticut to New York. She likes writing letters and reading.

She started as an assistant for David Baker for the AFL for eight years. An opportunity for a job in the NFL came up and she took it right away. She recently went to San Francisco for the 49ers game. She saw a sign for a latex conference that was happening at the hotel. She said she thought she could be at that conference selling latex like nobody’s business, but she gets to work for something amazing.

“Baseball is America’s past time, but football is America’s passion,” Anderson said.